The four gowns, that will sell for between £120 and £150, will go on sale at selected stores next Spring. Alongside the gowns, M&S is widely expected to extend its range to include Bridesmaid dresses, Mens Formal Attire and Bridal lingerie.
The M&S launch follows hot on the heels of H&M's forray into designer Wedding Dresses which took place last week. The collection by Dutch designers Viktor & Rolf, brought pandemonium to some stores as people queued and scrambled for the gowns - many of which ended up hours later on eBay for double the £220 price tag.
All these companies need to do now is to offer venues, photographers, bouquets, transport and the rest for sale at these prices, and you're laughing!